1. Introduction
This Cookie Policy explains how VantageML Analytics ("we," "our," or "us") uses cookies and similar tracking technologies on our website vantageml.com.
Good news for privacy: Unlike most websites, we use privacy-focused analytics that do NOT require cookies or collect personal data. We are committed to respecting your privacy while still understanding how our website is used.
2. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Types of Cookies
- Session Cookies: Temporary cookies that expire when you close your browser
- Persistent Cookies: Cookies that remain on your device until they expire or you delete them
- First-Party Cookies: Set by the website you're visiting
- Third-Party Cookies: Set by domains other than the one you're visiting
3. What We DON'T Use
To respect your privacy, we explicitly do NOT use:
- Advertising Cookies: We don't serve ads or use advertising networks
- Tracking Cookies: We don't track you across websites or build user profiles
- Social Media Cookies: We don't use Facebook Pixel, LinkedIn Insight Tag, or similar tracking
- Third-Party Analytics Cookies: We don't use Google Analytics, which sets multiple cookies
- Marketing Cookies: We don't use cookies for retargeting or behavioral advertising
4. What We DO Use
4.1 Plausible Analytics (No Cookies)
We use Plausible Analytics, a privacy-focused, open-source analytics tool that:
- Does NOT use cookies at all
- Does NOT collect personal data (no IP addresses, no device fingerprinting)
- Is fully GDPR compliant without requiring cookie consent banners
- Does NOT track you across websites or sessions
- Collects only aggregated data: Page views, referrer sources, general location (country-level)
Data collected by Plausible:
- Page URL (which pages are visited)
- HTTP Referer (where visitors came from)
- Browser type (Chrome, Firefox, Safari, etc.)
- Operating system (Windows, macOS, Linux, iOS, Android)
- Device type (desktop, mobile, tablet)
- Country (based on timezone, not IP address)
Data NOT collected:
- IP addresses (anonymized immediately)
- Personal identifiers
- Cross-site or cross-device tracking data
- Behavioral profiles
Learn more: Plausible Data Policy
4.2 Essential Cookies (Future Use)
If we implement a client portal or login system in the future, we may use essential cookies for:
- Session Management: To keep you logged in during your session
- Security: To prevent fraud and protect your account (CSRF tokens, etc.)
- Preferences: To remember your language or display preferences
These cookies are strictly necessary for the service to function and cannot be disabled. We will update this policy and notify you before implementing any such cookies.
5. Custom Event Tracking
We track custom events on our website to understand user behavior (without identifying individuals):
| Event Type |
What We Track |
Uses Cookies? |
| CTA Clicks |
Button text, page location |
No |
| Email/Phone Clicks |
Contact method used |
No |
| FAQ Interactions |
Which questions are opened |
No |
| Scroll Depth |
25%, 50%, 75%, 90%, 100% |
No |
| Time on Page |
30s, 60s, 120s, 300s milestones |
No |
| Navigation |
Internal section links |
No |
All event tracking is done through Plausible Analytics and does not use cookies or collect personal data.
6. How to Control Cookies
6.1 Browser Settings
Most browsers allow you to control cookies through their settings. You can typically:
- View which cookies are stored
- Delete all or specific cookies
- Block third-party cookies
- Block all cookies (may affect website functionality)
- Set exceptions for specific websites
Browser-specific instructions:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
6.2 Opting Out of Plausible Analytics
While Plausible doesn't track you or use cookies, you can still opt out if you prefer:
- Visit Plausible's Privacy Page
- Follow their opt-out instructions
- Or use browser privacy extensions like uBlock Origin, Privacy Badger, or Ghostery
6.3 Do Not Track (DNT)
We respect the "Do Not Track" browser setting. Plausible Analytics automatically honors DNT signals.
6.4 Ad Blockers
If you use an ad blocker, it may block Plausible Analytics. We respect this choice - our website will function normally without analytics.
7. Third-Party Services
We use the following third-party services that may have their own cookie policies:
7.1 Plausible Analytics
- Purpose: Website analytics
- Uses Cookies: No
- Privacy Policy: Plausible Privacy Policy
- Data Location: EU servers (Germany)
7.2 Calendly (External Link)
- Purpose: Scheduling discovery calls (via external link)
- Uses Cookies: Yes, on their website (not ours)
- Privacy Policy: Calendly Privacy Policy
- Note: Calendly is a separate website; their cookie policy applies when you visit their scheduling page
7.3 Future Service Providers
If we add additional services (e.g., live chat, customer portal), we will:
- Update this Cookie Policy
- Notify you via email or website notice
- Ensure all services are GDPR compliant
- Prioritize privacy-focused alternatives
8. Legal Basis for Processing (GDPR)
Under GDPR, our legal basis for using tracking technologies is:
- Plausible Analytics: Legitimate interest (Article 6(1)(f)) - We have a legitimate interest in understanding how our website is used to improve user experience. Since Plausible doesn't collect personal data, consent is not required.
- Essential Cookies (if implemented): Necessary for the performance of a contract (Article 6(1)(b)) - Required for you to use our services
9. Cookie Retention
Current retention periods:
- Plausible Analytics Data: Aggregated data retained indefinitely (no personal data to delete)
- Essential Cookies (future): Session cookies deleted when you close your browser; persistent cookies expire after 30-90 days
10. Children's Privacy
Our website is not directed to children under 18. We do not knowingly collect data from children, with or without cookies.
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.
- Material Changes: We will notify you via email or prominent website notice (e.g., if we start using cookies that require consent)
- Minor Changes: Reflected on this page only
- Your Responsibility: Review this policy periodically
12. Contact Us
If you have questions about this Cookie Policy or our use of tracking technologies, please contact:
13. Additional Resources
Related policies and documents:
External Resources: